About Us

Discovery Retail Group, formerly Discovery-Based Retail, began as a store design and analytic firm serving independent hardware stores and home centers in 2007. The company has become a retail resource for services including store decor, unique marketing systems, websites and advanced training. While the focus on independent dealers in the hardware and home center industries has remained consistent, in 2015 the company name was changed to Discovery Retail Group to reflect its expansion and evolution.

The company’s founders, Gary Petz and Phil Mitchell, who are often featured in the press, have extensive retail backgrounds in the hardware and home center industries as well as extended tenures in management of hardware distribution companies. Gary and Phil have blended their backgrounds and their passions for retail into a business which focuses on helping independent retailers become more successful.