Have you ever noticed while walking through a mall that some stores really catch your attention, while others seem to get lost in the noise? Some businesses seem to almost subconsciously lure traffic inside, but customers can walk by other stores without even realizing that the shop exists, much less what they sell. Your signage is the face of your business as much as you are, it determines the way you are perceived by the public and leaves the crucial first impression that can make or break you in mere moments. You wouldn’t attend an important meeting with a potential client sporting an unkempt hairdo and dirty clothing, would you? On the contrary, you would go above and beyond to set yourself apart and make the best impression possible. Your store signage plays a big role in deciding which category your store falls within. Your store signage is one of the most important ways to convey your message to your customers. Your store name, promotions, pricing, and product
information may all be conveyed through signage.
The reality of the situation is that a business will only switch up its signage once in a blue moon, because once an entity has been branded–in a positive light or a negative one–a change in signage can mean starting from scratch when it comes to brand recognition. So when it comes to installing effective signage, whether it’s your first time out of the gate or you’re upgrading from substandard signage, the pressure is on to get it right.
To design effective Signage you need to keep some important things in mind. Here are some tips that will help you design and print effective Signage to promote your business.
Content is the king
Content is the major key of a business in advertising. A good content strategy can be useful in two ways. First, it allows you to present your message in the best way possible. Signage is a platform through which you can reach to your target audience. Appealing content can work wonders for your advertising campaign. Second, your well-drafted content can engage your target audience. As an advertiser, it is important that people not only notice your ads, but they remember them. So that it can encourage them to respond.
- Blending content well with the ad
If possible you should keep your content as fresh as possible. You should not offer the same content for different signage ads. For instance, a signage for a restaurant will appear differently than a social cause signage. Similarly, a retail store signage may want to convey something else than a hospital signage. Identify what kind of content will be suitable for a certain ad. Spend a fair amount of time in researching and designing your signage.
- Colors and backdrop
When it comes to selecting the colors for signage design, keep your business or brand in mind. Select the colors that represent your business, so that audience can easily recognize and react to it. Combination of background and foreground should be contrast. You can select blue, black or red color for background and white or yellow for foreground. If you are including image or graphic in your signage design, use high-quality digital images. It will appear clear and attract your target audience.
Consider the lifespan of the sign. Exterior signage that needs to last several years requires a fairly large investment. The shorter the lifespan of the sign, the less it should cost.
- The perfect spot to place it
Be careful where you place your store signage. Place it where it will catch your customers’ attention and interest, but will not block essential elements of your store. Think about how customers approach your store. If customers walk by your store, but your store name is only placed high up on your store front, facing the street, how will they see it? You also need to repeat the name on the door or window, and perhaps hanging from an awning or on a sandwich board on the sidewalk.
With these considerations, your store signage will surely help you get your business to the top of your competitors, and also attract other potential customers.